A lot of logo designers try to downplay what they do. They say they’re only graphics men, huddled over Photoshop producing pretty pictures. What they neglect to point out is the whole other aspect of their job which is much more important.
They’re ideas men. They’re marketers. They manage to transform what can be a dull, or specialised, or tainted brand, and make it interesting, general and engaging for a widespread audience.
That means that they sometimes take liberties with the truth. Remember, you’re out there to promote your client’s brand in the best way possible by giving them an engaging logo – not to tell the truth.
But if you did tell the truth, this is what you might end up creating.
(All credit to these logos goes to Viktor Hertz)
Via: blog.logomyway.com
